Block Research, Inc. specializes in analysis of both primary market research and secondary databases. The principals, Tamara and Martin Block, have a great deal of experience in business-to-business research problems in the technology and telecommunications fields, and are co-authors of Business-to-Business Market Research. The company is an Illinois corporation located in Highland Park, and has been in business since 1982.
Block Research is able to solve most kinds of marketing and communications research and analysis problems. Flexibility is the keystone of its business. It can be involved as little or as much as needed in any phase of a research project, working closely with clients in developing the research questions, determining the proper research design and method, writing the actual research instruments, contracting and coordinating the fieldwork for clients, and analyzing the data.
Block Research does both quantitative research (telephone tracking studies, mail survey research, check-out scanner analysis) and qualitative research (focus groups).
Block Research is able to solve most kinds of marketing and communications research and analysis problems. Flexibility is the keystone of its business. It can be involved as little or as much as needed in any phase of a research project, working closely with clients in developing the research questions, determining the proper research design and method, writing the actual research instruments, contracting and coordinating the fieldwork for clients, and analyzing the data.
Block Research does both quantitative research (telephone tracking studies, mail survey research, check-out scanner analysis) and qualitative research (focus groups).
Services
Tamara is President of Block Research, Inc. Tamara taught graduate-level research methods, sales promotion, and integrated campaigns courses, among others, from 1986 until 1994 as a faculty member in the Integrated Marketing Communications Program of the Medill School at Northwestern University.
Prior to joining Northwestern, Tamara was an instructor in the Advertising Department at Michigan State University and a Visiting Professor at Foote Cone & Belding Advertising Agency in Chicago.
Tamara is editor of the eighth edition of Sales Promotion Handbook, published in 1994 by Dartnell, as well as a contributing author to the book.
Prior to joining Northwestern, Tamara was an instructor in the Advertising Department at Michigan State University and a Visiting Professor at Foote Cone & Belding Advertising Agency in Chicago.
Tamara is editor of the eighth edition of Sales Promotion Handbook, published in 1994 by Dartnell, as well as a contributing author to the book.
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