Communications Group
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Communications Group
We opened our doors by serving a B2B company in the manufacturing industry. Now, over 30 years later, we continue to work with that original customer. We currently represent a variety of national and international manufacturers involved in dozens of industries ranging from aerospace to mining. Our team speaks and communicates the unique B2B language.

We know that every aspect of successful B2B marketing and Public Relations is completely different from consumer marketing. We develop marketing efforts and put public relations strategies into motion for commodity boards, university agriculture departments and even farm startups. Marketing for agriculture requires an advertising agency that has a diverse skill set of experience.

We've provided website development, social media marketing, event planning and trade show management for our clients. Contact us to learn more about how our team delivers results. The Communications Group introduced government and nonprofit marketing outreach and education to Arkansas in the early 1990s.
Services
Check out our Challenge Met Series to find proven business-to-business marketing results from projects that will help you make an informed decision when choosing your next agency partner.
We opened our doors by serving a business-to-business customer in the manufacturing industry.
Thirty years later, we continue working with that original customer along with a number of international and national B2B manufacturers.
Our team speaks the language of industrial B2B marketing, media buying, and trade journalists.
Check out our agriculture case studies to find proven results from projects that will help you make an informed decision when choosing your next agency partner.
When our founder, Dan Cowling, got his start in the agency business, his first client was an international pioneer in soybean seed development.
Since then, Dan has always had an appreciation for the Ag industry and an understanding of its importance to our state's economy.
Today, that legacy continues at The Communications Group, which represents multiple state commodity boards and producer-focused organizations that seek to advance our rural communities.
Check out our Challenge Met Series to find proven case study results from projects that will help you make an informed decision when choosing your next agency partner.
Not all marketing involves retail sales.
Many industries promote issues and services that require a different approach.
Issues such as private sector healthcare, public health, energy development, not for profit, government agencies and public services require a different approach that builds brand awareness while providing information and communication that effects behavioral change.
The Communications Group has been in business for more than 30 years.
During that time, we have taken note of the growing number of leadership roles, and the influence women have in the industries we serve and celebrate their efforts and achievements.
This series is meant to honor women who have inspired action, achieved success, excelled in their field and encouraged the generations of women to follow in their footsteps.
This year, The Communications Group will recognize women in the Agriculture, B2B, and Government sectors who serve in various leadership roles.
Noses to the grindstone, our team has mastered how to track and monitor results and report meaningful data.
Performance and optimization go hand-in-hand.
We understand that open and honest analytics is what builds great relationships and great campaigns.
What did we learn?
How will we use these findings in the future?
We love a good challenge and are unafraid to ask the tough questions to find the right answers.
What is your goal?
What are you trying to accomplish?
What are you trying to communicate?
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