Online marketing for therapists starts with your website, your digital business card. A great website that ranks high is your posted sign that guides people in need to you and your helping services. No matter where you are working now, my guess is you have a printed business card. You use that in a very practical way for managing communications and scheduling activities and services between you and the people you work with.
Most importantly, it has concrete information about how people can connect with you. Your website performs these same functions. It lets people know who you are, that you exist as a professional and what you can do to help them. They also need to know when and how they can hook up with you to get started. Perhaps it's difficult to think of what you do as a professional therapist as a business.
In school, you and I were certainly not taught to approach clinical counseling as a business. That's what they did in the business school. It was assumed we would find employment one way or the other, in an agency or some form of private practice, maybe both.
Most importantly, it has concrete information about how people can connect with you. Your website performs these same functions. It lets people know who you are, that you exist as a professional and what you can do to help them. They also need to know when and how they can hook up with you to get started. Perhaps it's difficult to think of what you do as a professional therapist as a business.
In school, you and I were certainly not taught to approach clinical counseling as a business. That's what they did in the business school. It was assumed we would find employment one way or the other, in an agency or some form of private practice, maybe both.
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