The backstory to my career is I was an engineer, product manager, sales manager then general manager of a company that was acquired by Siemens. As a result, I was assigned the position of marketing manager for a 2 billion dollar division. Being analytical I measured every marketing dollar spent for it's ROI, and as the web became a sales and marketing
In today's world, businesses are faced with limited budgets, staffing constraints, multiple shifting priorities, heightened competitive pressures, rapid technological advances, and evolving government mandates. Finding the time and resources to gather important market information and execute compelling marketing and business strategies can be a challenge