We do so by delivering powerful ideas, focused strategies and measurable tactics and plans. With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.
Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.
Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.
Services
Tourism, destination marketers, and travel trade professionals have unique needs for a variety of services.
Patching together vendors that can provide each service takes time.
Time you don't really have.
Not to mention how uncoordinated it can all be.
Or worse - ineffective.
That's why we're not vendors.
We're guides and multifaceted consultants with the expertise and capacity to help you build a cohesive, big picture strategy.
Then -- as a team -- we implement tactics and create the elements to execute that strategy.
Patching together vendors that can provide each service takes time.
Time you don't really have.
Not to mention how uncoordinated it can all be.
Or worse - ineffective.
That's why we're not vendors.
We're guides and multifaceted consultants with the expertise and capacity to help you build a cohesive, big picture strategy.
Then -- as a team -- we implement tactics and create the elements to execute that strategy.
The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization's #1 opportunity.
This Travel & Tourism Recovery Roadmap is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
This Travel & Tourism Recovery Roadmap is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
Our Virtual Event Planning Services will help you develop, design, promote, run and gauge success of your next virtual event, from the first idea to the last email.
By 2021, video (including web conferencing) is projected to account for 80% of all internet traffic.
A total of 86% of participants in online meetings report an equal or higher level of engagement compared to in-person meetings.
Having hosted several summits, travel trade shows and other online events since that time, we know what it takes to host a successful online event, and what makes it different from an in-person event.
By 2021, video (including web conferencing) is projected to account for 80% of all internet traffic.
A total of 86% of participants in online meetings report an equal or higher level of engagement compared to in-person meetings.
Having hosted several summits, travel trade shows and other online events since that time, we know what it takes to host a successful online event, and what makes it different from an in-person event.
We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036.
How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, .
We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements.
How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, .
We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements.
We hold ourselves accountable to Maya Angelou's quote to have successful marketing outreach campaigns.
In order to effectively drive visitation, we take a holistic approach, engaging with the visitor at each step of the customer journey.
From branding through consumer engagement to conversion to visit to advocacy and support of a brand, we always think about how we want the audience to feel at each touch point.
We optimize a framework of Paid, Earned, Shared and Owned (PESO) strategy and tactics and ensure your budget works hard for you.
In order to effectively drive visitation, we take a holistic approach, engaging with the visitor at each step of the customer journey.
From branding through consumer engagement to conversion to visit to advocacy and support of a brand, we always think about how we want the audience to feel at each touch point.
We optimize a framework of Paid, Earned, Shared and Owned (PESO) strategy and tactics and ensure your budget works hard for you.
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