RocLogic doesn't do fluff. We don't do all types of marketing, and we're totally fine with that. RocLogic is focused on inbound and search marketing, creating content to test/analyze, iterate, and either kill off or optimize. If that seems reasonable to you, reach out for a chat to see if we're a good fit for each other.
Services
If you want RocLogic to drive direction for you on your digital marketing journey, but you already have internal resources that are good at creating content and updating your website.
If you don't have an in-house digital marketer, this is likely the service you want.
RocLogic will drive direction for much of your digital marketing, and pull information from you for content development and website updates.
You'll still be very much involved for support.
If you're a DIYer and plan to take care of things yourself but just want another opinion regarding the direction you're headed for a specific aspect of your digital marketing, this may be the service you're looking for.
If you don't have an in-house digital marketer, this is likely the service you want.
RocLogic will drive direction for much of your digital marketing, and pull information from you for content development and website updates.
You'll still be very much involved for support.
If you're a DIYer and plan to take care of things yourself but just want another opinion regarding the direction you're headed for a specific aspect of your digital marketing, this may be the service you're looking for.
If you target a relatively small number of companies (say dozens), and someone from that company expresses interest in talking to someone from your company, you likely want to have a conversation even if you don't know if there's a need.
If someone expresses interest in a conversation and describes a need that seems on point with your expertise, you probably want to have a chat with them even if you don't know if the company is a good fit.
Because there are so many complex interactions, partially observable information, and human decision making involved.
If someone expresses interest in a conversation and describes a need that seems on point with your expertise, you probably want to have a chat with them even if you don't know if the company is a good fit.
Because there are so many complex interactions, partially observable information, and human decision making involved.
There is no "done".
Marketing is better thought of as a verb than a noun.
It requires action.
Digital marketing is a never-ending and evolving journey, not a set it up once and walk away sort of thing.
It's not a static environment we're playing in.
If you're looking for a marketing company to come in, do a project for you, and leave, RocLogic is not the right company for you.
As these things change, so will your digital marketing in order to stay aligned with the market.
Fall too far out of alignment, and you're out of the picture.
Marketing is better thought of as a verb than a noun.
It requires action.
Digital marketing is a never-ending and evolving journey, not a set it up once and walk away sort of thing.
It's not a static environment we're playing in.
If you're looking for a marketing company to come in, do a project for you, and leave, RocLogic is not the right company for you.
As these things change, so will your digital marketing in order to stay aligned with the market.
Fall too far out of alignment, and you're out of the picture.
Inbound marketing for software development companies With inbound marketing you're trying to position your company ahead of time for when a potential customer needs something.
What is that something?
How to promote a software development business Want to promote your software development company?
You'll want to: Determine your niche(s) Get specific about the word "promote" Select marketing methods to start with Create content Experiment & iterate Before we get into this, let's address this concept of a "marketing plan".
What is that something?
How to promote a software development business Want to promote your software development company?
You'll want to: Determine your niche(s) Get specific about the word "promote" Select marketing methods to start with Create content Experiment & iterate Before we get into this, let's address this concept of a "marketing plan".
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