We exceed response expectations by delivering creative that delights our clients and their customers. We are an award-winning, full-service marketing agency grounded in direct response. We're different-in a good kind of way. We create unique, highly responsive direct mail, digital, email, and print that moves people to respond. And we can add insight from predictive analytics to help understand results and plan future programs.
We would love to help you achieve your goals! At The Verdi Group, we plan, create and produce award-winning, highly responsive digital and print media. We believe in the power of collaboration among experienced, diverse, talented people in a true agency setting to provide all services and media. Whether it's prospecting or CRM, test pilots or roll-outs, The Verdi Group plans, researches, creates, produces, evaluates, manages printing and web services, and delivers turnkey integrated programs (or individual pieces).
Send us a message! We'll send you one back. We'd love to get to know you and hear about your goals.
We would love to help you achieve your goals! At The Verdi Group, we plan, create and produce award-winning, highly responsive digital and print media. We believe in the power of collaboration among experienced, diverse, talented people in a true agency setting to provide all services and media. Whether it's prospecting or CRM, test pilots or roll-outs, The Verdi Group plans, researches, creates, produces, evaluates, manages printing and web services, and delivers turnkey integrated programs (or individual pieces).
Send us a message! We'll send you one back. We'd love to get to know you and hear about your goals.
Services
Bob began his career on Madison Avenue where he was one of the original Mad Men (he's got stories!).
He was a founder of Saatchi & Saatchi Direct before starting The Verdi Group in 1995.
Bob reads three to five books a week on his phone, he really likes good wine (but will drink whatever's available), and drives a red Jeep Wrangler.
Bob's education is unusual, with a degree in Psychology from Amherst College, military intelligence school at Fort Holabird in POW interrogation, a year at the University of Madrid studying Spanish, art, and literature, and a recent MBA from the University of Phoenix.
He was a founder of Saatchi & Saatchi Direct before starting The Verdi Group in 1995.
Bob reads three to five books a week on his phone, he really likes good wine (but will drink whatever's available), and drives a red Jeep Wrangler.
Bob's education is unusual, with a degree in Psychology from Amherst College, military intelligence school at Fort Holabird in POW interrogation, a year at the University of Madrid studying Spanish, art, and literature, and a recent MBA from the University of Phoenix.
For over twenty years, The Verdi Group has been an expert in creating award-winning demand generation programs that capture interest and build continuous relationships.
Our top-notch process?
Delivering the right offer, to the right person, at the right time.
We believe that 80% of a successful program lies in a qualified list and irresistible offer.
The remaining 20% is dependent on a one-of-a-kind creative piece.
Together, we'll identify a target audience and test offers to maximize the success of your program.
Our top-notch process?
Delivering the right offer, to the right person, at the right time.
We believe that 80% of a successful program lies in a qualified list and irresistible offer.
The remaining 20% is dependent on a one-of-a-kind creative piece.
Together, we'll identify a target audience and test offers to maximize the success of your program.
Verdi has been an early proponent and pioneer in B2B Account Based Marketing beginning In 2007 with a year long program for Kodak's mammography group for whom we identified buying influences for digital mammography and developed an integrated campaign with email and dimensional direct mail offering appropriate content to mammographers, radiology administrators, and influencers.
The goal of the program was to start conversations about digital mammography well in advance of the planned Kodak product introduction in that area.
The goal of the program was to start conversations about digital mammography well in advance of the planned Kodak product introduction in that area.
Marketing Automation (MA) Verdi style integrates your website, CRM and email with some other powerful tech that lets you customize the journey for every customer and prospect.
We'll show you how to customize your buyers' journeys in dozens of ways, including buyer persona, product of interest, purchase history, content downloaded, pages visited, traffic source, and much, much more.
You can program a built-in chat bot to ask key questions, you can use remarketing to follow the prospect home, and you can assign tasks to your sales force to followup immediately.
We'll show you how to customize your buyers' journeys in dozens of ways, including buyer persona, product of interest, purchase history, content downloaded, pages visited, traffic source, and much, much more.
You can program a built-in chat bot to ask key questions, you can use remarketing to follow the prospect home, and you can assign tasks to your sales force to followup immediately.
We believe that your customers are your best prospects, especially if you take good care of them!
Protecting your investment and defending your market share is critical - that's why we specialize in B2B multichannel loyalty programs.
At The Verdi Group, we create unique loyalty programs that keep you top-of-mind with your customers.
We'll think of ideas that work for your brand, product, and industry so that we can create the best program possible and increase the lifetime value of your customers.
Protecting your investment and defending your market share is critical - that's why we specialize in B2B multichannel loyalty programs.
At The Verdi Group, we create unique loyalty programs that keep you top-of-mind with your customers.
We'll think of ideas that work for your brand, product, and industry so that we can create the best program possible and increase the lifetime value of your customers.
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