Advantage Marketing helps business-to-business companies like yours power their sales above the $1-$5mm plateau. As certified Duct Tape Marketing consultants, we offer a turn-key system for business-to-business marketing. We will collaborate with you to develop the right strategy and brand messaging first-before diving into tactics. This ensures that tactics are guided by your customers' challenges and how you are uniquely positioned to solve them.
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Loraine Kasprzak, MBA, started Advantage Marketing (AM) in 1996 after volunteering with the Downtown Westfield Corporation's Economic Development Committee.
She saw first-hand as a committee member that few marketing resources were available to New Jersey's small and mid-size business owners.
In the words of her mentor, Frank McPherson, a Westfield resident and business owner himself, "The 'Super Chiefs' of small business know their product or service, but don't always know how to market them."
She saw first-hand as a committee member that few marketing resources were available to New Jersey's small and mid-size business owners.
In the words of her mentor, Frank McPherson, a Westfield resident and business owner himself, "The 'Super Chiefs' of small business know their product or service, but don't always know how to market them."
Loraine Kasprzak, Advantage Marketing's Founder and Managing Director, is a management consultant and MBA with over 15 years of hands-on experience in marketing communications and strategy.
One of Loraine's strengths is her ability to help her clients clarify their thinking so that they can focus and fine-tune their message for the marketplace.
As a consultant, Loraine leads and implements strategic marketing programs for a variety of professional services and small business clients.
Among them: engineering and environmental firms, healthcare and information technology companies, as well as startups.
One of Loraine's strengths is her ability to help her clients clarify their thinking so that they can focus and fine-tune their message for the marketplace.
As a consultant, Loraine leads and implements strategic marketing programs for a variety of professional services and small business clients.
Among them: engineering and environmental firms, healthcare and information technology companies, as well as startups.
Whether we are working with you on executing a market research project, planning and rolling out your marketing strategy, or developing your thought leadership pieces for content marketing, we believe in building a trusting and collaborative relationship with you.
This results in a win-win for you and your customers.
In our Strategy First research process, we will partner with you to define the research questions.
Then we execute a research plan to delve into answers.
The process typically includes client and industry interviews, sometimes focus groups, and always secondary (Internet) research.
This results in a win-win for you and your customers.
In our Strategy First research process, we will partner with you to define the research questions.
Then we execute a research plan to delve into answers.
The process typically includes client and industry interviews, sometimes focus groups, and always secondary (Internet) research.
The market research that Loraine and her team did enabled us to get a better understanding of our clients' needs and helped us fine-tune our messaging and customer focus.
Loraine is now working with us to pinpoint our brand promise for our ideal clients and then integrate our messaging throughout our marketing.
We value the insights she brings to us.
She 'gets' the connection between marketing and sales and is helping our sales team understand how they can use the ideal client concept in their prospecting, so that they are focusing on the higher payoff clients.
Loraine is now working with us to pinpoint our brand promise for our ideal clients and then integrate our messaging throughout our marketing.
We value the insights she brings to us.
She 'gets' the connection between marketing and sales and is helping our sales team understand how they can use the ideal client concept in their prospecting, so that they are focusing on the higher payoff clients.
With our total online presence audit and the subsequent plan of action we build for you, you'll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market.
The one-time fee for this comprehensive audit and action plan is $995.
Estimated time to deliver your audit and action plan is 2-3 weeks after completing our simple intake form.
Once we've completed our investigation, we'll schedule a time to present all our findings and share our best recommendations on how you can amplify your online marketing efforts.
The one-time fee for this comprehensive audit and action plan is $995.
Estimated time to deliver your audit and action plan is 2-3 weeks after completing our simple intake form.
Once we've completed our investigation, we'll schedule a time to present all our findings and share our best recommendations on how you can amplify your online marketing efforts.
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