Willow Marketing is an Indianapolis-based marketing agency, committed to helping clients realize their organizational identity, visual communication style, digital marketing potential, and brand storytelling. With nearly three decades of consulting experience with member-based associations and organizations within the health services and construction industries, we know change is something that comes from the inside out - and it's never easy.
So, let's discover opportunities that will make an impact together through some good old-fashioned research, informed strategy, and creative design. When your organization stands out from the crowd to you and your team but looks and feels like everyone else to folks on the outside, it's time to discover who you really are, put your flag in it, and wave it proudly for all to see.
Identifying a viable business opportunity and chasing down the dream happens to very few. So, when your startup needs a brand that resonates with target audiences, it's critical to make all the pieces fit and convey your dream through design, content, and experience.
So, let's discover opportunities that will make an impact together through some good old-fashioned research, informed strategy, and creative design. When your organization stands out from the crowd to you and your team but looks and feels like everyone else to folks on the outside, it's time to discover who you really are, put your flag in it, and wave it proudly for all to see.
Identifying a viable business opportunity and chasing down the dream happens to very few. So, when your startup needs a brand that resonates with target audiences, it's critical to make all the pieces fit and convey your dream through design, content, and experience.
Services
Although efficiency is good, the real advantage is in knowing that someone is looking at everything that matters to you, not just a piece of it.
It's being sure that one hand knows what the other is doing and that all hands are working together.
It's in getting everything you need, from someone who knows all of your needs, not just the ones that squeak the loudest.
For you, full service means fewer dots to connect, fewer "bring everybody in the loop" meetings, and more time to get things done.
One partner with a shared vision of what better looks like for everyone.
It's being sure that one hand knows what the other is doing and that all hands are working together.
It's in getting everything you need, from someone who knows all of your needs, not just the ones that squeak the loudest.
For you, full service means fewer dots to connect, fewer "bring everybody in the loop" meetings, and more time to get things done.
One partner with a shared vision of what better looks like for everyone.
Thoughts, feelings, experiences, and perceptions that exist in people's minds.
It's the value people attach to your name.
People you call customers, members, employees, or clients.
We help you manage the meaning of your brand so that people experience who you really are.
Not a painted over version of who you used to be.
We uncover the Functional, Social, Mental, and Spiritual dimensions that define how different stakeholders experience your brand and teach you how to activate your unique brand code to connect, communicate, and cultivate relationships with your audience.
It's the value people attach to your name.
People you call customers, members, employees, or clients.
We help you manage the meaning of your brand so that people experience who you really are.
Not a painted over version of who you used to be.
We uncover the Functional, Social, Mental, and Spiritual dimensions that define how different stakeholders experience your brand and teach you how to activate your unique brand code to connect, communicate, and cultivate relationships with your audience.
The shiny "ta-da!" at the end of the tunnel.
Those of us who aren't gifted designers and copywriters harbor a healthy envy of those who are, which is, of course, why we hire them.
At Willow, you'll find them designing this and designing that.
And here's the most important thing: it all works.
It doesn't just look good, it actually works.
No one asks us to design a brochure or a website without a reason: an expectation of what that particular piece will accomplish for them.
Whether it's to inform, promote, influence, or demonstrate, by the time that reason makes its way to the creative department, we've carefully fleshed out who we're designing for and what we want them to feel, think, or do.
Those of us who aren't gifted designers and copywriters harbor a healthy envy of those who are, which is, of course, why we hire them.
At Willow, you'll find them designing this and designing that.
And here's the most important thing: it all works.
It doesn't just look good, it actually works.
No one asks us to design a brochure or a website without a reason: an expectation of what that particular piece will accomplish for them.
Whether it's to inform, promote, influence, or demonstrate, by the time that reason makes its way to the creative department, we've carefully fleshed out who we're designing for and what we want them to feel, think, or do.
But do we know everything there is to know about you, your business, and your audience?
Nope.
And if you're 100% honest, neither do you-and that's okay.
It's hard to read the label from inside the jar.
So we use a combination of methods to help gain an understanding of your audience, your competition, your opportunities, and your blind spots.
It's all out there.
We just have to do a little digging.
We're looking for the truth, and when we find it, we can make a plan to act on it.
Which is a whole lot better than thinking you know the truth and finding out the hard way that you didn't.
Nope.
And if you're 100% honest, neither do you-and that's okay.
It's hard to read the label from inside the jar.
So we use a combination of methods to help gain an understanding of your audience, your competition, your opportunities, and your blind spots.
It's all out there.
We just have to do a little digging.
We're looking for the truth, and when we find it, we can make a plan to act on it.
Which is a whole lot better than thinking you know the truth and finding out the hard way that you didn't.
There are plenty of ways to get from point A to point B. So many, in fact, that it's easy to get lost if you don't have a solid plan to keep you on course.
So before we jump to solving, we'll get down to the business of understanding your business-who the players are, what's at play, and why it matters.
We start with getting to know you and work outward toward your audience.
We use business tools like SWOT analysis, audits, and research to get there.
So many definitions out there.
We think it's the creation, management, and measurement of programs designed to INFLUENCE the CHOICE you need people to make to meet your objectives.
So before we jump to solving, we'll get down to the business of understanding your business-who the players are, what's at play, and why it matters.
We start with getting to know you and work outward toward your audience.
We use business tools like SWOT analysis, audits, and research to get there.
So many definitions out there.
We think it's the creation, management, and measurement of programs designed to INFLUENCE the CHOICE you need people to make to meet your objectives.
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