Bingle Research Group is a full-service Indianapolis marketing and branding research firm that offers a range of custom qualitative and quantitative research solutions to provide answers, insights and strategies to grow your brands and businesses. Our mission is to help both consumer and B2B companies to "Get it Right" with decisions on their branding, marketing, advertising or customer offerings or service.
At BRG, you will work directly with the principal and are guaranteed exceptional personal service and the fast, easy and affordable research that you need. Contact us to talk about your research issue or to have us prepare a free quote and proposal!
At BRG, you will work directly with the principal and are guaranteed exceptional personal service and the fast, easy and affordable research that you need. Contact us to talk about your research issue or to have us prepare a free quote and proposal!
Services
Fred Bingle has over thirty years of experience in the marketing and marketing research business and founded the Bingle Research Group in 1999.
Mr. Bingle's depth of experience in marketing research design, data retrieval methodologies and marketing consulting services has been the fundamental cornerstone for growth of the firm.
His understanding of consumers/customers has been a major factor in positioning the organization as a high quality provider of marketing consulting services supported by custom designed primary research.
Mr. Bingle's depth of experience in marketing research design, data retrieval methodologies and marketing consulting services has been the fundamental cornerstone for growth of the firm.
His understanding of consumers/customers has been a major factor in positioning the organization as a high quality provider of marketing consulting services supported by custom designed primary research.
We have experience utilizing many different data collection techniques, both qualitative and quantitative, to make sure the right approach is used for your project, so you get the "right" answers, insights and direction to address your issue or problem.
We work with you to understand your needs in order to supply a combination of methods that is precisely designed to meet your objectives.
We work with you to understand your needs in order to supply a combination of methods that is precisely designed to meet your objectives.
Sometimes, your research objectives may call for qualitative research approaches.
In these cases, you need or want to hear first-hand what your customers or target audience have to say about your products or services and their attitudes, opinions and images of them and their purchase or shopping behavior.
This approach is also used when you are starting to explore your markets and aren't sure what are all the issues or concerns.
These types of studies can be used by either consumer or B2B companies to "Get it Right" and gain actionable results.
In these cases, you need or want to hear first-hand what your customers or target audience have to say about your products or services and their attitudes, opinions and images of them and their purchase or shopping behavior.
This approach is also used when you are starting to explore your markets and aren't sure what are all the issues or concerns.
These types of studies can be used by either consumer or B2B companies to "Get it Right" and gain actionable results.
For an accurate measurement of what your market or customers think of your brand, image and advertising and your competitors, look to Bingle Research Group for larger sample quantitative research excellence.
When you're looking to develop or re-position your brand image and identity, you need accurate, actionable market intelligence that can differentiate you and find competitive advantages.
At Bingle Research Group, we have led numerous market reserch projects for large and small companies utilizing telephone, mail and internet surveys to help our clients to "Get it Right."
When you're looking to develop or re-position your brand image and identity, you need accurate, actionable market intelligence that can differentiate you and find competitive advantages.
At Bingle Research Group, we have led numerous market reserch projects for large and small companies utilizing telephone, mail and internet surveys to help our clients to "Get it Right."
Since our start, Bingle Research Group has partnered with our clients to not just "do research", but to achieve results and build their brands.
Below are listed some of the "results."
We can do the same for you and your company.
This state agency, in conjunction with its ad agency, MZD, developed and implemented a multi-media marketing, public relations and grass-roots campaign in 2001 to address and reduce the smoking rate in Indiana, and correspondingly, the resulting medical costs to the state of treating tobacco-related illnesses.
Below are listed some of the "results."
We can do the same for you and your company.
This state agency, in conjunction with its ad agency, MZD, developed and implemented a multi-media marketing, public relations and grass-roots campaign in 2001 to address and reduce the smoking rate in Indiana, and correspondingly, the resulting medical costs to the state of treating tobacco-related illnesses.
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